Develop the knowledge and practical skills to build brands online, create engaging content and support digital campaigns across social media and digital platforms. This qualification provides a strong foundation in digital marketing strategy, analytics, communication and responsible digital practice.

A Foundation for Ethical Digital Marketing.

This 120-credit qualification prepares you with practical digital marketing, content creation, social media and analytics skills, while this version highlights the stream focus on ethics, law and responsible digital marketing practice in today's connected world.

What You Will Learn?

• Foundations of marketing
• Content creation and social media strategies
• Digital marketing tools and web analytics
• Digital advertising and email marketing
• Digital marketing strategy and planning
• Emerging trends in digital marketing
• Ethics, law and digital marketing practice
• Work-Integrated Learning (WIL)
  

Career Possibilities.

Explore exciting entry-level opportunities such as:

• Digital Marketing Assistant
• Social Media Coordinator
• Content Creator
• Marketing Communications Assistant
• Digital Campaign Assistant
• Community Manager (Junior)
• SEO / Analytics Assistant
• Brand and Promotions Assistant

Career opportunities are indicative and subject to individual capability and employer requirements.

Why Choose This Qualification?

IN-DEMAND SKILLS

Build practical digital communication, analytics and campaign skills needed across industries.

HANDS-ON & PRACTICAL

Learn through projects, simulations, case studies and real-world activities.

INDUSTRY RELEVANT

Aligned to current digital marketing, content and platform trends.

FUTURE-FOCUSED

Develop agile skills for the evolving digital economy.

PATHWAY TO FURTHER STUDY

Articulate into Diplomas and Degrees in marketing, business and related fields.

What You Will Study?

The programme consists of 8 compulsory modules (120 credits).

Qualification Total: 120 Credits.

All modules are compulsory in this programme version. Learners complete four modules in Semester 1 and four modules in Semester 2, including the stream-focus module and Work-Integrated Learning.

How You Will Learn.

Study through AIFT's structured Distance, Blended or Contact* mode (as approved).

• Digital learning materials
• Live lectures & tutorials
• Recorded lectures
• Online discussions
• Case studies & scenarios
• Practical projects
• Lecturer & tutor support
• Independent study
  

Work-Integrated Learning

PApply your learning in an approved workplace or simulated environment.

• Real-world experience
• Portfolio of evidence
• Reflective learning
• Supervisor feedback
• Professional practice
  

Admission Requirements.

You may apply with one of the following:

• NQF Level 4 qualification (minimum requirement)
• National Senior Certificate (Grade 12)
• Recognition of Prior Learning (RPL)

Admission is subject to AIFT's admission requirements, supporting documentation and available capacity.

Minimum Digital Requirements.

• Laptop or desktop computer
• Reliable internet access
• Email address
• Webcam & headset (where required)
• Basic digital literacy
• Microsoft Office or compatible software
  

Further Study Options.

• Diploma in Marketing
• Diploma in Business Administration
• Diploma in Commerce & Digital Economy
• Bachelor's Degrees in business, marketing and related fields

Admission to another qualification is subject to the requirements of the receiving institution.

How to Apply.

1. Check admission requirements
2. Prepare your documents
3. Apply through an official AIFT channel
4. Complete registration
   

Application in 4 Easy Steps.

1. Check admission requirements
2. Prepare your documents
3. Apply through an official AIFT channel
4. Complete registration and orientation
   

Master the art of vodcasting to create compelling visual content that engages, informs and converts. Develop the skills to plan, produce and promote video-first content across digital platforms.

A Foundation in Vodcasting for the Digital Age.

The 120-credit qualification equips you with the creative, technical and strategic skills to produce high-quality video podcasts (vodcasts), build engaged communities and drive impactful digital marketing outcomes.

What You Will Learn?

• Digital marketing fundamentals for video content
• Storytelling for visual narratives and brand impact
• Vodcasting planning and pre-production techniques
• Video production techniques and equipment
• Editing, post-production and motion graphics
• Platform strategies for YouTube, TikTok, Instagram and more
• SEO, metadata and discoverability for video content
• Analytics, performance tracking and optimisation
• Ethics, law and responsible content creation
• Work-Integrated Learning (WIL)
  

Career Possibilities.

Explore exciting entry-level roles such as:

• Vodcaster / Video Content Creator
• Digital Content Producer
• Social Media Video Specialist
• YouTube Content Manager
• Video Marketing Coordinator
• Video Editor / Motion Graphics Assistant
• Brand Storytelling Assistant
• Digital Campaign Content Coordinator
• Content Strategy Assistant
• Media Production Assistant

Career opportunities are indicative and subject to individual capability and employer needs.

Why Choose This Qualification?

IN-DEMAND SKILLS

Build practical digital communication, analytics and campaign skills needed across industries.

HANDS-ON & PRACTICAL

Learn through projects, simulations, case studies and real-world activities.

INDUSTRY RELEVANT

Aligned to current digital marketing, content and platform trends.

FUTURE-FOCUSED

Develop agile skills for the evolving digital economy.

PATHWAY TO FURTHER STUDY

Articulate into Diplomas and Degrees in marketing, business and related fields.

What You Will Study?

The programme consists of 8 compulsory modules (120 credits).

Qualification Total: 120 Credits.

All modules are compulsory. Learners must successfully complete all 8 modules in the programme, including the Work-Integrated Learning module.

How You Will Learn.

Study through AIFT's structured Distance, Blended or Contact mode.

• Digital learning materials
• Live lectures & recordings
• Vodcasting labs & studios
• Recorded lectures
• Online quizzes & assessments
• Case studies & scenarios
• Projects & collaborations
• Discussion forums & peer feedback
• Lecturer & tutor support
• Independent study
  

Work-Integrated Learning

Apply your learning in an approved workplace or simulated environment.

• Real-world application
• Portfolio of evidence
• Reflective practice
• Supervisor feedback
• Professional readiness
  

Admission Requirements.

You may apply with one of the following:

• NQF Level 4 qualification (minimum requirement)
• National Senior Certificate (Grade 12)
• Recognition of Prior Learning (RPL)

Admission is subject to AIFT's admission requirements, supporting documentation and available capacity.

Minimum Digital Requirements.

• Laptop or desktop computer
• Reliable internet access
• Email address
• Webcam & headset (where required)
• Basic digital literacy
• Microsoft Office or compatible software
  

Further Study Options.

• Diploma in Digital Marketing
• Diploma in Marketing Management
• Diploma in Media Production
• Diploma in Communication
• Bachelor's Degrees in Marketing, Media, Communication and Digital Business

Admission to another qualification is subject to the requirements of the receiving institution.

How to Apply.

1. Check admission requirements
2. Prepare your documents
3. Apply through an official AIFT channel
4. Complete registration
   

Application in 4 Easy Steps.

1. Check admission requirements
2. Prepare your documents
3. Apply through an official AIFT channel
4. Complete registration and orientation
   

Master the art of podcasting to create authentic audio content that connects, informs and inspires. Develop the skills to plan, produce and promote podcasts across platforms.

A Foundation in Podcasting for the Digital Age.

The 120-credit qualification equips you with the creative, technical and strategic skills to produce professional podcasts, tell compelling stories and build meaningful connections through audio.

What You Will Learn?

• Marketing principles for digital media
• Content creation & social media strategies
• Podcast planning & storytelling
• Audio recording & production techniques
• Editing, mixing & sound design
• Publishing & podcast distribution
• Audience engagement & community building
• Analytics & performance measurement
• Ethics, law & responsible marketing
• Work-Integrated Learning (WIL)
  

Career Possibilities.

Explore exciting entry-level roles such as:

• Podcast Producer
• Audio Content Creator
• Digital Marketing Executive
• Social Media & Community Manager
• Podcast Editor
• Brand Storytelling Specialist
• Content Strategist
• Digital Campaign Coordinator
• Marketing Assistant
• Media Production Assistant

Career opportunities are indicative and subject to individual capability and employer requirements.

Why Choose This Qualification?

IN-DEMAND SKILLS

Podcasting is one of the fastest-growing content formats globally.

HANDS-ON & PRACTICAL

Learn through real projects, industry-standard tools and practical applications.

INDUSTRY-RELEVANT

Aligned to digital marketing, content creation and audio storytelling trends.

STRONG CAREER OUTLOOK

High demand for podcasting and audio content professionals across industries.

PATHWAY TO FURTHER STUDY

Articulate into Diplomas and Degrees in Digital Marketing, Media and Communication.

What You Will Study?

The programme consists of 8 compulsory modules (120 credits).

Qualification Total: 120 Credits.

All modules are compulsory. Learners must complete the programme requirements, including the Work-Integrated Learning module.

How You Will Learn.

Study through AIFT's structured Distance, Blended or Contact* mode (as approved).

• Digital learning materials
• Podcasting labs & studios
• Recorded lectures
• Online lectures & tutorials
• Case studies & scenarios
• Projects & collaborations
• Discussion & collaboration
• Lecturer & tutor support
• Independent study
  

Work-Integrated Learning

Apply your learning in an approved workplace or simulated environment.

• Real-world application
• Portfolio of evidence
• Reflective learning
• Supervisor feedback
• Professional practice
  

Admission Requirements.

You may apply with one of the following:

• NQF Level 4 qualification (minimum requirement)
• National Senior Certificate (Grade 12)
• Recognition of Prior Learning (RPL)

Admission is subject to AIFT's admission requirements, supporting documentation and available capacity.

Minimum Digital Requirements.

• Laptop or desktop computer
• Reliable internet access
• Email address
• Webcam & headset (where required)
• Basic digital literacy
• Microsoft Office or compatible software

Further Study Options.

• Diploma in Digital Marketing
• Diploma in Marketing Management
• Diploma in Media Production
• Diploma in Communication
• Bachelor's Degrees in Digital Marketing, Media, Communication and Digital Business

Admission to another qualification is subject to the requirements of the receiving institution.

How to Apply.

1. Check admission requirements
2. Prepare your documents
3. Apply through an official AIFT channel
4. Complete registration
   

Application in 4 Easy Steps.

1. Check admission requirements
2. Prepare your documents
3. Apply through an official AIFT channel
4. Complete registration and orientation